Commuters could soon be able to do their shopping on the way to work while waiting for a train on a station platform. A 'virtual supermarket' consisting of posters of shelves stocked with goods pasted on platform walls is set to be introduced at London Underground stations.

　　不久，上班族們就可以在站臺(tái)一邊等地鐵上班，一邊購(gòu)物了。倫敦地鐵站即將引進(jìn)“虛擬超市”，把擺滿百貨商品的貨架海報(bào)貼在站臺(tái)墻上。

　　Passengers 'shop' by scanning QR - Quick Response - codes of the items they want to buy using their smartphones. These goods are later delivered to their home address.

　　乘客們只需用智能手機(jī)掃描他們所購(gòu)買(mǎi)商品的快速反應(yīng)碼就可以輕松購(gòu)物，這些商品不久就會(huì)送到家門(mén)口。

　　Supermarket giant Tesco successfully trialled the hi-tech store in a South Korean subway station and there are now plans to bring the concept to Britain.

　　超市巨頭樂(lè)購(gòu)此前在韓國(guó)的一個(gè)地鐵站成功試驗(yàn)了這種高科技商店，如今他們計(jì)劃將這一理念引入英國(guó)。

　　Irene Lam, spokeswoman for Cheil Worldwide, the global marketing agency that helped develop the store, said: 'In Seoul, everyone is glued to their smartphones.

　　協(xié)助研發(fā)這種商店的韓國(guó)第一企劃公司發(fā)言人艾琳妮?拉姆說(shuō)：“在首爾，每個(gè)人都機(jī)不離手”。

　　'Online shopping is a given and everyone is extremely busy, working very long hours. So this concept absolutely made sense.'

　　“網(wǎng)上購(gòu)物方便了上班族。大家都非常忙，每天工作很久，所以虛擬超市的理念很有用。”

　　Last month, Tesco's Korean arm Home Plus transformed Seoul's Hangangjin Station into a 'virtual supermarket' by pasting posters of stocked shelves onto platform walls.

　　上月，樂(lè)購(gòu)旗下的韓國(guó)始源家超市在首爾的漢江地鐵站設(shè)立了“虛擬超市”，在站臺(tái)墻上貼上了貨架的海報(bào)。

　　The trial boosted the retailer's online sales by 130 per cent and online members by 76 per cent, claimed Cheil.

　　第一企劃公司表示，這次嘗試使網(wǎng)絡(luò)零售額增長(zhǎng)了130%，網(wǎng)購(gòu)人數(shù)增加了76%。

　　Trade magazine The Grocer reported that the trial was so successful that it is now being extended to other Seoul subway stations next month, with a view to rolling the format out across South Korea within two years.

　　據(jù)商貿(mào)雜志《百貨》報(bào)道，“虛擬超市”的試驗(yàn)非常成功，下月將推廣到首爾的其它地鐵站，并將在兩年內(nèi)推廣到全韓國(guó)。

　　And now the futuristic shopping experience is coming to Britain, according to experts.

　　專(zhuān)家表示，英國(guó)也將體會(huì)到這種前衛(wèi)的購(gòu)物體驗(yàn)。

　　"The time is absolutely right for this in the UK,“ said Simon Goodall, director of strategy at Saatchi & Saatchi X.

　　盛世長(zhǎng)城公司的市場(chǎng)戰(zhàn)略總監(jiān)西蒙?戈達(dá)爾說(shuō)：“來(lái)得太是時(shí)候了”。

　　"This isn't about specific places - subway stations or whatever. This is about bringing the store to the people if the people won't come to the store. “

　?。ㄆ鋬?yōu)越之處）不在于具體的購(gòu)物地點(diǎn)，是地鐵站或是哪兒，而在于當(dāng)人們不去商店時(shí)，它可以將商店帶到人們身邊。”

　　"It will be down to individual retailers to think about how this can work for their brands."

　　“現(xiàn)在每個(gè)零售商都需要好好想想如何為自己的品牌所用了。”